How a company in Kanpur is giving India’s flower waste a second life.
It’s a sweltering April afternoon in Bhaunti village, about an hour’s drive from the heart of Kanpur, India. Inside a large hall, shaded from the harsh sun, the air is thick with the scent of marigold and rose. Groups of women, dressed in bright cotton sarees and salwar suits, work with quiet concentration. Some sit in circles, carefully sorting flower offerings collected from nearby temples; others pluck delicate petals with practiced hands. At one end, a few women lift heavy tubs of freshly washed blooms, carrying them outside to spread on large sheets, where the sun will slowly draw out their moisture, preparing them for the next stage of transformation.
Inside the factory, 38-year-old Preity Mishra moves with quiet efficiency, neatly packing incense boxes with an ease that comes from years of practice. She first joined the factory seven years ago, after unexpectedly losing her previous job, where she had worked for nine long years. At first, Preity admits, she was hesitant. Preity, along with the other women, works for Phool, a company that converts flower waste into incense sticks, cones, essential oils, and dyes. “I thought it would be dirty work,” she recalls, brushing a speck of sandalwood dust from her sleeve. But her perspective quickly changed once she learned where the flowers came from. “When I found out the waste came from temples, I began to see it differently,” she says. “These flowers are sacred and offered in prayer. It felt like I was giving them a second life, which is noble work.”
The story of Phool traces back to 2016, when Ankit Agarwal, a computer engineer turned entrepreneur, accompanied a visiting friend on a trip to Kanpur’s ghats along the Ganga River. It was the time of Makar Sankranti, an Indian festival marked by ritual river dips. Though the water appeared visibly polluted, devotees continued to bathe as part of the tradition. “My friend began asking me questions about the purity of the water, why people still took dips despite the pollution,” Ankit recalls. “I realized I didn’t have the answers. In the meantime, a huge tractor of flower waste came and was dumped into the river.”
That moment planted the first seed of what would eventually become Phool, which means “flower” in Hindi. “I returned to my job, but I couldn’t focus. I was working, but I wasn’t content,” Ankit says, sitting in his office in Kanpur. “I eventually quit and came back to research how this flower waste could be reduced or stopped entirely from polluting our rivers.”
India, with its countless festivals and year-round celebrations, generates a significant amount of solid waste, including an estimated 800 million tons of flower waste per year. As many of these flowers are grown using pesticides and insecticides, when this floral waste is dumped into water bodies, it begins to decay, producing a foul odor and contributing to serious water pollution—much like what Ankit and his friend witnessed in the Ganga River.
After he returned home to Kanpur, Ankit began crunching the numbers, calculating how many temples were in the region, how much flower waste was generated daily, and the scale at which it was being dumped. The results were staggering. According to government data, there are about 108,000 temples and mosques in India where flowers are offered every day, before being dumped in landfills or bodies of water, contributing significantly to the country’s water pollution and ecological damage.
Ankit began reaching out to temples, hoping to convince them to hand over their floral waste so that it might have a second life. “It was difficult to convince them,” he says. “Flowers offered at temples hold deep religious significance, so naturally, there was hesitation.” The temples weren’t resistant out of indifference, but an abundance of caution. “They were sincere in their concerns,” Ankit acknowledges. “They wanted to know why I wanted the flowers and what exactly I intended to do with them.”
Once Ankit succeeded in securing the flower waste, he spent the next several months immersed in research, exploring different ways the discarded blooms could be transformed into something meaningful. “I spent around eight months studying how this waste could be turned into compost or used in other sustainable ways,” he says. Then, he had a breakthrough. “Incense sticks are usually made from charcoal,” he recalls thinking. “Why not try making them from temple flower waste instead?”
Ankit and his co-founder, Prateek Kumar, began operating out of IIT Kanpur, slowly putting their idea into action. Every day, Ankit would ride his two-wheeler to find a daily-wage laborer to help with tasks like sorting flower waste and basic processing. But the pair struggled to find reliable help—a new worker would show up each day, and rarely would anyone return, even when Ankit personally asked them to come back. It became clear that if the project was to grow, they needed a more stable workforce.
Then, by chance, a woman came to their office one morning looking for work, and Ankit offered her a day’s job. As with many others, he asked her to return the next day—and to his surprise, she did.
While they worked side by side, he started a conversation. Could she come regularly? Could she help bring in other women like her? She readily agreed. “It would be better to come here and work with flowers,” she told him, “than to go to seven or eight homes every morning to clean toilets. Even then, we don’t always get paid—just some leftover food or old clothes.”
Ankit was struck by her words. The next day, they visited nearby neighborhoods together, and soon, 35 women had joined the initiative. He trained them, helped them get their Aadhaar cards for the first time, assisted them in opening bank accounts, and taught them how to use mobile phones—all small but powerful steps toward economic empowerment and independence.
“It wasn’t easy at all,” Ankit says. “But we conducted a three-day workshop to teach them the basics. I didn’t want them to remain stuck in the informal sector. I wanted to bring them into the formal workforce, with dignity, stability, and skill.”
This commitment is fundamental to Phool’s success, and remains an important part of their work culture. “When we established the company, one thing was clear: There would be transparency. That’s why you’ll see there are no walls in the office—just glass partitions to divide the teams,” Ankit explains. “We also made a conscious decision to ensure that the women working with us have a clear path to grow. That’s why we move them from sorting to incense stick making, and then to packaging—so they not only feel a sense of progression but also develop leadership qualities in the process.”
Another important aspect, he shares, is supporting his employees in sending their children back to school. “We currently have 500 people working with us, and 490 of them are women,” Ankit says. “Around 60% of them have enrolled their children back in school. Our mission is to support all of them so that [over the next few years], 5,000 children return to classrooms. This is something we’re intentionally working on, even if we don’t speak about it publicly.”
As for the company itself, Ankit and his team remain dedicated to product innovation and exploring new possibilities with flower waste. Recently, the team even succeeded in creating sustainable “leather” from discarded flowers.
Nachiket Kuntla, who heads the research and development division at Phool, believes this innovation could be a major breakthrough for the leather industry and the broader sustainable market. “We spent a good 7–8 years researching and experimenting with this idea,” says Nachiket. “We’ve now developed a product that is sustainable and matches leather in terms of texture, quality, and feel. We’ll be launching a pilot product in collaboration with a fashion brand by the end of this year.”
Phool’s journey is a reminder that sustainability doesn’t have to come at the cost of tradition—it can actually grow from it. What began as a simple act of questioning river pollution has now bloomed into a movement that empowers women, preserves faith, and protects the environment. As the world looks for other, cleaner ways forward, perhaps it’s time we ask ourselves: What else are we throwing away that could bloom again?
